Popular items among holiday shoppers Indonesia 2022, by gender

Published by Hanadian Nurhayati-Wolff, Jan 27, 2023
According to a survey on shopping behavior conducted by Rakuten Insight in November 2022, 74 percent of the female respondents stated that they intended to or had already purchased cosmetics and beauty products during the holiday shopping period. Among the popular shopping items for Indonesian consumers were apparel and footwear and consumer electronic devices.

Most popular items to buy among consumers during holiday shopping period in Indonesia as of November 2022, by gender

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Release date

December 2022

Region

Indonesia

Survey time period

November 11 to 30, 2022

Number of respondents

8,577 respondents

Age group

16 years and older

Special properties

based on respondents who shopped during holiday sales

Method of interview

Online panel

Supplementary notes

Survey question: "What items are you planning to buy/did you buy during the holiday shopping period?"

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