According to a survey in Vietnam in 2022, the majority of respondents stated that they would retain their spending to businesses that pay their employees fairly. In contrast, six percent of respondents stated that they would decrease their spending on such companies.
Intention to purchase from companies that offer employees fair pay among consumers in Vietnam in 2022
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McKinsey & Company. (December 13, 2022). Intention to purchase from companies that offer employees fair pay among consumers in Vietnam in 2022 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1361413/vietnam-intention-to-purchase-from-companies-that-offer-employees-fair-pay/?__sso_cookie_checker=failed
McKinsey & Company. "Intention to purchase from companies that offer employees fair pay among consumers in Vietnam in 2022." Chart. December 13, 2022. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1361413/vietnam-intention-to-purchase-from-companies-that-offer-employees-fair-pay/?__sso_cookie_checker=failed
McKinsey & Company. (2022). Intention to purchase from companies that offer employees fair pay among consumers in Vietnam in 2022. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1361413/vietnam-intention-to-purchase-from-companies-that-offer-employees-fair-pay/?__sso_cookie_checker=failed
McKinsey & Company. "Intention to Purchase from Companies That Offer Employees Fair Pay among Consumers in Vietnam in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1361413/vietnam-intention-to-purchase-from-companies-that-offer-employees-fair-pay/?__sso_cookie_checker=failed
McKinsey & Company, Intention to purchase from companies that offer employees fair pay among consumers in Vietnam in 2022 Statista, https://www.statista.com/statistics/1361413/vietnam-intention-to-purchase-from-companies-that-offer-employees-fair-pay/?__sso_cookie_checker=failed (last visited February 11, 2025)
Intention to purchase from companies that offer employees fair pay among consumers in Vietnam in 2022 [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1361413/vietnam-intention-to-purchase-from-companies-that-offer-employees-fair-pay/?__sso_cookie_checker=failed