A survey conducted in the third quarter of 2022 revealed that lesiure, sport, and hobby-related products were purchased online most by men from the Netherlands (33 percent). When it came to women, Germany was the country where they most bought these types of goods online, at 23 percent. On average, men were purchasing leisure, sport, and hobby-related products online more than women on the global level.
Gender distribution of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by country
13,510 consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (October 1, 2022). Gender distribution of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by country [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1361704/leisure-sport-shobby-online-shoppers-by-gender/
Klarna. "Gender distribution of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by country." Chart. October 1, 2022. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1361704/leisure-sport-shobby-online-shoppers-by-gender/
Klarna. (2022). Gender distribution of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by country. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1361704/leisure-sport-shobby-online-shoppers-by-gender/
Klarna. "Gender Distribution of Global Consumers Purchasing Leisure, Sport & Hobby Products Online in 3rd Quarter 2022, by Country." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1361704/leisure-sport-shobby-online-shoppers-by-gender/
Klarna, Gender distribution of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by country Statista, https://www.statista.com/statistics/1361704/leisure-sport-shobby-online-shoppers-by-gender/ (last visited October 12, 2024)
Gender distribution of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by country [Graph], Klarna, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1361704/leisure-sport-shobby-online-shoppers-by-gender/