Leisure, sport & hobby online shoppers by gender and country 2022

A survey conducted in the third quarter of 2022 revealed that lesiure, sport, and hobby-related products were purchased online most by men from the Netherlands (33 percent). When it came to women, Germany was the country where they most bought these types of goods online, at 23 percent. On average, men were purchasing leisure, sport, and hobby-related products online more than women on the global level.

Gender distribution of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by country

Characteristic	Male	Female
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Release date

October 2022

More information

Region

Worldwide

Survey time period

Q3 2022

Number of respondents

13,510 respondents

Supplementary notes

13,510 consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

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