Popularity of elf cosmetics in the U.S. Q3 2023, by generation

Published by
Dominique Petruzzi,
Jan 26, 2024
According to the results of a recent survey, the beauty brand e.l.f. cosmetics was more popular among U.S. millennials during the third quarter of 2023, with a popularity share of over 50 percent. The Californian-based brand was also the leading cosmetics brand among Gen Z in the United States in 2022.

Popularity of beauty brand e.l.f. cosmetics in the United States in the third quarter 2023, by generation

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Release date

November 2023

Region

United States

Survey time period

Q3 2023

Number of respondents

1277*

Supplementary notes

The source defines popularity as the share of survey respondents who liked the brand.
The release date is when the data was accessed.
*Latest data.

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