Opera GX's YouTube influencer marketing spend in the U.S. & Canada 2023
Opera GX - Opera's special gaming browser - had a fluctuating influencer media value (IMV) in the United States and Canada throughout 2022. In the first quarter of 2022, Opera GX's IMV stood at around 1.6 million U.S. dollars only to drop to 1.3 million U.S. dollars in the last quarter of the same year. In the first quarter of 2023, Opera GX's IMV dropped to around 840 thousand US dollars.