Opera GX's YouTube influencer marketing spend in the U.S. & Canada 2023

Opera GX's influencer media value on YouTube in the United States and Canada in 1st, 2nd, 4th quarter 2022 and 1st quarter 2023

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Release date

May 2023

Region

Canada, United States

Survey time period

Q1, Q2, Q4 2022, Q1 2023

Supplementary notes

Influencer Media Value (IMV) is a calculated value used to determine the return on investment of influencer marketing campaigns. The NeoReach Social Intelligence API automatically retrieves, evaluates, and scores sponsored posts against standard industry benchmarks. These standard industry benchmarks are created from a culmination of data from all types of marketing channels. The software looks at factors such as past campaign performance, paid channels, industry surveys, reports, and other performance-tracking analytics. IMV compares the reach of sponsored posts, with each post reviewed for quality, to the previously explained industry benchmarks. The result is the specific IMV representing the cost of generating an equivalent engagement level using another form of paid media.

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