Average number of products bought per e-commerce order worldwide 2024

Published by Daniela Coppola, Mar 6, 2024
On average, 4.41 products per order are purchased by e-commerce users. A global study showed that the figure peaked in February 2024, after a twelve-months low of 3.87 units per transaction in December 2023.

Average number of products bought per order worldwide from March 2023 to February 2024

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Release date

2024

Region

Worldwide

Survey time period

March 2023 to February 2024

Supplementary notes

Data collected from customer base of 200 million monthly unique users and about 300 million sessions.
Date of release is date of access.

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Statistics on " E-commerce worldwide "

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Overview

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Leading players

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Traffic and conversion

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Shopping behavior

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Digital payment

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