Share of U.S. social media user following influencers 2022, by gender

Published by
Stacy Jo Dixon,
Feb 7, 2023
According to a survey conducted in 2022 among adults in the United States, four in 10 women followed an influencer or a content creator on social media. In comparison, 36 percent of male social media users in the U.S. reported following content creators or influencers online.

Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender

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Release date

November 2022

Region

United States

Survey time period

July 5 to 17, 2022

Number of respondents

6,034 respondents

Age group

18 years and older

Supplementary notes

The source adds the following information: "Those who did not give an answer, or who gave other responses are not shown."

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