During a 2023/24 survey, 71 percent of responding marketers from the United States stated that driving conversions was the most important objectives behind their decision to invest in retail media networks. Driving brand awareness was cited by 15 percent of respondents as the most important goal.
Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024
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ANA. (July 31, 2024). Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. "Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024." Chart. July 31, 2024. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. (2024). Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. "Level of Importance of Retail Media Network (Rmn) Campaign Goals According to Marketers in The United States as of January 2024." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA, Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024 Statista, https://www.statista.com/statistics/1364089/retail-media-networks-usa/ (last visited November 12, 2024)
Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of January 2024 [Graph], ANA, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1364089/retail-media-networks-usa/