Challenges of retail media advertising in the U.S. 2023

Published by Statista Research Department, Nov 1, 2023
During a 2023 survey, 61 percent of responding retail media marketers stated that retail media networks were only effective for lower-funnel marketing. Lack of campaign performance visibility/transparency was deemed to be a challenge by 26 percent of respondents.

Challenges of using retail media networks according to marketers in the United States as of May 2023

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Release date

October 2023

Region

United States

Survey time period

April and May 2023

Number of respondents

201 respondents

Special properties

among teams responsible for media planning, strategy, and buying; national/brand marketing; ecommerce marketing; SEO; and/or shopper marketing; manager or above; played either a significant or sole rule in deciding where advertising dollars were spent

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Statistics on " Digital retail media advertising in the United States "

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Overview

7

Key players

7

Marketer insights

8

Consumer insights

8

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Topics

Digital retail media advertising in the United StatesCPG industry advertising in the U.S.Retail industry advertising in the United StatesDigital advertising in the U.S.U.S. Retail Brands
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