First choice of two-hour entertainment for male consumers aged 18-24 U.S. 2022

Published by
A. Guttmann,
Feb 7, 2023
The results of a consumer survey fielded in the United States in October 2022 show that the most popular activities for young men aged 18 to 24 when they had two hours or more to spare were to either use social media or watch big brand SVODs, as per 24 percent of respondents in both cases. Gaming sources followed closely behind as a popular activity and were mentioned by 23 percent of respondents.

First choice of two-hour entertainment according to male consumers aged 18-24 in the United States as of October 2022

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Release date

November 2022

Region

United States

Survey time period

October 2022

Number of respondents

171 respondents

Age group

18-24 years

Special properties

Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, male consumers

Supplementary notes

Please tell us which of the entertainment sources you use you’d be most likely to turn to first in each of the following specific situations. What's your first choice when you have 2+ hours available?

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Overview

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Leading entertainment choices

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Audio

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News

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Gaming

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Advertising

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