During a 2022 survey carried out among advertising executives from Europe, 35 percent of respondents stated that they believed that a measurement of carbon dioxide equivalent (CO₂e) was the most important thing the digital advertising industry needed to do to drive CO₂e reduction. A third of respondents said they thought creating consistent standards was what the industry needed to do.
Leading methods to drive carbon dioxide equivalent (CO₂e) reduction in digital advertising according to advertising executives in Europe as of December 2022
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IAB Europe. (February 2, 2023). Leading methods to drive carbon dioxide equivalent (CO₂e) reduction in digital advertising according to advertising executives in Europe as of December 2022 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1364651/method-drive-co2e-reduction-digital-advertising-europe/
IAB Europe. "Leading methods to drive carbon dioxide equivalent (CO₂e) reduction in digital advertising according to advertising executives in Europe as of December 2022." Chart. February 2, 2023. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1364651/method-drive-co2e-reduction-digital-advertising-europe/
IAB Europe. (2023). Leading methods to drive carbon dioxide equivalent (CO₂e) reduction in digital advertising according to advertising executives in Europe as of December 2022. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1364651/method-drive-co2e-reduction-digital-advertising-europe/
IAB Europe. "Leading Methods to Drive Carbon Dioxide Equivalent (Co₂e) Reduction in Digital Advertising According to Advertising Executives in Europe as of December 2022." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1364651/method-drive-co2e-reduction-digital-advertising-europe/
IAB Europe, Leading methods to drive carbon dioxide equivalent (CO₂e) reduction in digital advertising according to advertising executives in Europe as of December 2022 Statista, https://www.statista.com/statistics/1364651/method-drive-co2e-reduction-digital-advertising-europe/ (last visited September 15, 2024)
Leading methods to drive carbon dioxide equivalent (CO₂e) reduction in digital advertising according to advertising executives in Europe as of December 2022 [Graph], IAB Europe, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1364651/method-drive-co2e-reduction-digital-advertising-europe/
