With 81 percent brand awareness, Alpro is the most well-known milk alternatives brand in Germany, followed by Alnatura, and innocent . Global milk alternatives player Oatly is known by about 40 percent of German consumers.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading milk alternatives brands ranked by brand awareness in Germany in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 1, 2023). Leading milk alternatives brands ranked by brand awareness in Germany in 2023 [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1364687/most-well-known-oat-milk-brands-in-germany/
Statista. "Leading milk alternatives brands ranked by brand awareness in Germany in 2023." Chart. August 1, 2023. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1364687/most-well-known-oat-milk-brands-in-germany/
Statista. (2023). Leading milk alternatives brands ranked by brand awareness in Germany in 2023. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1364687/most-well-known-oat-milk-brands-in-germany/
Statista. "Leading Milk Alternatives Brands Ranked by Brand Awareness in Germany in 2023." Statista, Statista Inc., 1 Aug 2023, https://www.statista.com/statistics/1364687/most-well-known-oat-milk-brands-in-germany/
Statista, Leading milk alternatives brands ranked by brand awareness in Germany in 2023 Statista, https://www.statista.com/statistics/1364687/most-well-known-oat-milk-brands-in-germany/ (last visited October 03, 2024)
Leading milk alternatives brands ranked by brand awareness in Germany in 2023 [Graph], Statista, August 1, 2023. [Online]. Available: https://www.statista.com/statistics/1364687/most-well-known-oat-milk-brands-in-germany/
