AI & ML areas of usage in U.S. companies 2022

A survey carried out in July 2022 in the United States found that 63 percent of marketing professionals were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs for e-mail marketing purposes. Another 58 percent said that they used the same tools for advertising. An additional 33 percent of American marketing professionals stated that AI and ML helped them with copywriting.

Areas in which companies are using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022

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Release date

October 2022

More information

Region

United States

Survey time period

July 2022

Number of respondents

185 respondents

Special properties

professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning softwares for advertising, content, or copywriting generation

Method of interview

Online survey

Supplementary notes

Respondents that gave a "Don't know" answer were removed from total.

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