U.S. adults buying a product after seeing influencer postings 2022, by gender

Published by
Valentina Dencheva,
Mar 20, 2024
According to a survey conducted in the United States in 2022, only two in 10 men purchased something after seeing an influencer or a content creator post about it on social media. Influencers were more likely to impact women's purchasing decisions, as 36 percent of women reported having bought a product after seeing online content or postings created by influencers.

Share of adults in the United States who made a purchase after seeing posts from an influencer or a content creator online as of July 2022, by gender

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Release date

November 2022

Region

United States

Survey time period

July 5 to 17, 2022

Number of respondents

6,034 respondents

Age group

18 years and older

Special properties

U.S. adults

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