According to a survey conducted in the United States in 2022, only two in 10 men purchased something after seeing an influencer or a content creator post about it on social media. Influencers were more likely to impact women's purchasing decisions, as 36 percent of women reported having bought a product after seeing online content or postings created by influencers.
Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by gender
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Izea. (November 18, 2022). Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by gender [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Izea. "Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by gender." Chart. November 18, 2022. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Izea. (2022). Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by gender. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Izea. "Share of Social Media Users Who Purchased a Product after Seeing It Being Used by An Influencer in The United States as of March 2024, by Gender." Statista, Statista Inc., 18 Nov 2022, https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
Izea, Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by gender Statista, https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/ (last visited December 07, 2024)
Share of social media users who purchased a product after seeing it being used by an influencer in the United States as of March 2024, by gender [Graph], Izea, November 18, 2022. [Online]. Available: https://www.statista.com/statistics/1364726/us-adults-purchasing-after-influencers-post-social-media-by-gender/
