A survey conducted in June 2022 revealed that around 78 percent of Australian consumers surveyed believe that big brands should be setting an example for other brands when it comes to environmental sustainability. Around 72 percent of those surveyed said that they don't trust some green claims for certain brands.
Consumer sentiment towards brand sustainability practices in Australia in 2022
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Mediaweek. (October 5, 2022). Consumer sentiment towards brand sustainability practices in Australia in 2022 [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/
Mediaweek. "Consumer sentiment towards brand sustainability practices in Australia in 2022." Chart. October 5, 2022. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/
Mediaweek. (2022). Consumer sentiment towards brand sustainability practices in Australia in 2022. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/
Mediaweek. "Consumer Sentiment towards Brand Sustainability Practices in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/
Mediaweek, Consumer sentiment towards brand sustainability practices in Australia in 2022 Statista, https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/ (last visited March 28, 2024)
Consumer sentiment towards brand sustainability practices in Australia in 2022 [Graph], Mediaweek, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/