A survey carried out in June 2023 in the United States found out that 52 percent of marketing professionals that were using artificial intelligence (AI) tools in their marketing programs said that their leading benefit was the increased speed or efficiency of workflows or processes. Another 51 percent of professionals working with AI stated that the same tools benefited their data processing.
Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023
professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning software for advertising, content, or copywriting generation
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Capterra. (July 24, 2023). Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/?__sso_cookie_checker=failed
Capterra. "Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023." Chart. July 24, 2023. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/?__sso_cookie_checker=failed
Capterra. (2023). Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/?__sso_cookie_checker=failed
Capterra. "Leading Benefits of Using Artificial Intelligence (Ai) Tools According to Marketing Professionals in The United States as of June 2023." Statista, Statista Inc., 24 Jul 2023, https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/?__sso_cookie_checker=failed
Capterra, Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 Statista, https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/?__sso_cookie_checker=failed (last visited February 13, 2025)
Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 [Graph], Capterra, July 24, 2023. [Online]. Available: https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/?__sso_cookie_checker=failed