Xigua Video, one of the most popular video sharing apps in China, was reported to have 91.92 million monthly active users across the country in November 2024. ByteDance, TikTok's parent company, initially launched Xigua Video as Toutiao Video in 2016 to focus on longer-form user-generated content. The platform has rebranded itself as a mid-range video site streaming professionally-made videos with a lenghth between one and 30 minutes.
Number of monthly active users of Xigua Video in China from November 2023 to November 2024
(in millions)
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iiMedia Research. (February 3, 2025). Number of monthly active users of Xigua Video in China from November 2023 to November 2024 (in millions) [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1364841/china-monthly-active-users-xigua-video/?__sso_cookie_checker=failed
iiMedia Research. "Number of monthly active users of Xigua Video in China from November 2023 to November 2024 (in millions)." Chart. February 3, 2025. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1364841/china-monthly-active-users-xigua-video/?__sso_cookie_checker=failed
iiMedia Research. (2025). Number of monthly active users of Xigua Video in China from November 2023 to November 2024 (in millions). Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1364841/china-monthly-active-users-xigua-video/?__sso_cookie_checker=failed
iiMedia Research. "Number of Monthly Active Users of Xigua Video in China from November 2023 to November 2024 (in Millions)." Statista, Statista Inc., 3 Feb 2025, https://www.statista.com/statistics/1364841/china-monthly-active-users-xigua-video/?__sso_cookie_checker=failed
iiMedia Research, Number of monthly active users of Xigua Video in China from November 2023 to November 2024 (in millions) Statista, https://www.statista.com/statistics/1364841/china-monthly-active-users-xigua-video/?__sso_cookie_checker=failed (last visited February 14, 2025)
Number of monthly active users of Xigua Video in China from November 2023 to November 2024 (in millions) [Graph], iiMedia Research, February 3, 2025. [Online]. Available: https://www.statista.com/statistics/1364841/china-monthly-active-users-xigua-video/?__sso_cookie_checker=failed