Likelihood to click on relevant digital ads in the U.S. 2021-2023

Published by Statista Research Department, Feb 23, 2024
During a survey carried out in 2023, 16 percent of responding consumers from the United States said that they were very likely to click through on a digital advertisement relevant to their interests; another 43 said they were somewhat likely to do so.

Likelihood to click on relevant digital ads among consumers in the United States in 2021 and 2023

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Release date

January 2024

Region

United States

Survey time period

March 8 to December 31, 2021 and January 1 to December 31, 2023

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

Survey data:
Wave 1: carried out between March 8 and December 31, 2021 among 34,279 respondents;
Wave 2: carried out between January 1 and December 31, 2023 among 24,525 respondents.
The source does not provide information about the type of survey used.

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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