A survey of consumers in the United States conducted in October 2022 found that YouTube TV was the entertainment service that was least likely to be considered for cancelation by households with kids, with 73 percent of respondents indicating they never considered canceling their subscription to that service. In contrast, EA Play was the service most likely to be considered for cancelation, with 35 percent of respondents saying that they regularly thought about canceling the service.
Frequency of considering cancelation of selected entertainment services according to households with kids in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Sample count for sources used by statistic – – YOUTUBE TV (n=58), AMAZON PRIME (n=655), NETFLIX (n=794), SPOTIFY PAID (n=168), DISNEY+ (n=588), EA PLAY/PLAY PRO (n=42), APPLE ARCADE (n=58), LIVE STARZ CHANNEL (n=116), LIVE HBO CHANNEL (n=103), AMC+ (n=37).
**EA Play represents both EA Play and EA Play Pro.
***QR19. We’d like to know which sources of entertainment you currently pay for in your household are a “given” – ones you don’t seriously consider canceling month-to-month, and which are constantly under scrutiny.
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Hub Entertainment Research. (November 17, 2022). Frequency of considering cancelation of selected entertainment services according to households with kids in the United States as of October 2022 [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/1365120/frequency-consider-cancel-select-entertainment-households-kids-us/
Hub Entertainment Research. "Frequency of considering cancelation of selected entertainment services according to households with kids in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/1365120/frequency-consider-cancel-select-entertainment-households-kids-us/
Hub Entertainment Research. (2022). Frequency of considering cancelation of selected entertainment services according to households with kids in the United States as of October 2022. Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/1365120/frequency-consider-cancel-select-entertainment-households-kids-us/
Hub Entertainment Research. "Frequency of Considering Cancelation of Selected Entertainment Services According to Households with Kids in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1365120/frequency-consider-cancel-select-entertainment-households-kids-us/
Hub Entertainment Research, Frequency of considering cancelation of selected entertainment services according to households with kids in the United States as of October 2022 Statista, https://www.statista.com/statistics/1365120/frequency-consider-cancel-select-entertainment-households-kids-us/ (last visited December 02, 2024)
Frequency of considering cancelation of selected entertainment services according to households with kids in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1365120/frequency-consider-cancel-select-entertainment-households-kids-us/
