Market share of online advertising in China H1 2022, by industry

Published by
Lai Lin Thomala,
Feb 8, 2023
In the first half of 2022, the cosmetics and care industry was the largest online ad spender in China with a share of about 15 percent, trailing behind by online shopping. Short video apps have become advertisers' new favorite, receiving 40 percent of the online ad revenue.

Leading industries in online advertising in China in 1st half 2022, by ad spend share

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Release date

August 2022

Region

China

Survey time period

H1 2022

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