According to a survey on the incremental consumption in Indonesia in 2022, approximately 56 percent of the respondents were consumers from second-tier cities. Meanwhile, major cities such as Bandung, Bekasi, Bogor, Jakarta, and Tangerang, contributed around 30 percent of the incremental consumption in the country.
Share of incremental consumption in Indonesia in 2022, by size of the city
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McKinsey & Company. (December 13, 2022). Share of incremental consumption in Indonesia in 2022, by size of the city [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/
McKinsey & Company. "Share of incremental consumption in Indonesia in 2022, by size of the city." Chart. December 13, 2022. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/
McKinsey & Company. (2022). Share of incremental consumption in Indonesia in 2022, by size of the city. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/
McKinsey & Company. "Share of Incremental Consumption in Indonesia in 2022, by Size of The City." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/
McKinsey & Company, Share of incremental consumption in Indonesia in 2022, by size of the city Statista, https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/ (last visited October 10, 2024)
Share of incremental consumption in Indonesia in 2022, by size of the city [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/