Linear TV media cost average inflation rate in selected markets worldwide 2022-2023

Published by
J. G. Navarro,
Nov 13, 2023
The source forecast that, in 2023, the cost of advertising on linear TV in Turkey will increase by over 100 percent. The average inflation rate in Argentina and the Netherlands will reach 89 and 20 percent that year, respectively.

Average inflation rate for the media cost of linear TV in selected markets worldwide in 2022 and 2023

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Release date

July 2022

Region

Worldwide

Survey time period

2021

Special properties

forecast

Supplementary notes

Includes impressions on linear TV airing in broadcast and cable TV networks (most used adult target in each country). Results are based on the aggregated datasets provided from nine major media agency groups and consultancies.

The complete data set can be obtained from the WFA.

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