Car insurance awareness by brand in the UK 2022

Published by
Jennifer Rudden,
Feb 16, 2023
More than 85 percent of consumers in the UK were aware of the brands Aviva, Direct Line, and Halifax when it comes to car insurance providers in 2022. In comparison, only 21 percent of customers knew the American car insurer Geico in that year.

Car insurance awareness by brand in the United Kingdom (UK) in 2022

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Release date

January 2023

Region

United Kingdom

Survey time period

May 12, 2022 to December 19, 2022

Number of respondents

3,728 respondents

Age group

18-64 years

Special properties

Residential online population.

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Do you know this brand, even if only by name?"

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Statistics on " Motor insurance in the UK "

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Market overview

5

Segments

5

Leading companies

5

Sales metrics/consumption

5

Customer perspective/specialties

3

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