Car insurance popularity by brand in the UK 2023

Published by
Jennifer Rudden,
Feb 19, 2024

When it comes to car insurance providers, the most popular insurer among UK customers was AA in 2023. In comparison, Zurich and Geico were among the least popular providers, with only nine and 10 percent of respondents liking these companies, respectively.

Car insurance popularity by brand in the United Kingdom (UK) in 2023

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Source

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Release date

December 2023

Region

United Kingdom

Survey time period

October 20, 2023 to November 9, 2023

Number of respondents

2,488 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "When it comes to car insurance, which of the following brands do you like?"

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Statistics on " Motor insurance in the UK "

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Market overview

5

Segments

5

Leading companies

5

Sales metrics/consumption

5

Customer perspective/specialties

3

Further related statistics

10

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