During a September 2022 survey, 44 percent of responding industry professionals, marketers, and publishers from Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States stated that they were using customer data platforms in their personalization efforts. Roughly a third used CDPs to gain insights into their customers.
Leading ways to use a customer data platform (CDP) according to marketing professionals worldwide as of September 2022
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Lotame. (October 30, 2022). Leading ways to use a customer data platform (CDP) according to marketing professionals worldwide as of September 2022 [Graph]. In Statista. Retrieved January 19, 2025, from https://www.statista.com/statistics/1365577/cdp-use-ways-marketers-worldwide/?__sso_cookie_checker=failed
Lotame. "Leading ways to use a customer data platform (CDP) according to marketing professionals worldwide as of September 2022." Chart. October 30, 2022. Statista. Accessed January 19, 2025. https://www.statista.com/statistics/1365577/cdp-use-ways-marketers-worldwide/?__sso_cookie_checker=failed
Lotame. (2022). Leading ways to use a customer data platform (CDP) according to marketing professionals worldwide as of September 2022. Statista. Statista Inc.. Accessed: January 19, 2025. https://www.statista.com/statistics/1365577/cdp-use-ways-marketers-worldwide/?__sso_cookie_checker=failed
Lotame. "Leading Ways to Use a Customer Data Platform (Cdp) According to Marketing Professionals Worldwide as of September 2022." Statista, Statista Inc., 30 Oct 2022, https://www.statista.com/statistics/1365577/cdp-use-ways-marketers-worldwide/?__sso_cookie_checker=failed
Lotame, Leading ways to use a customer data platform (CDP) according to marketing professionals worldwide as of September 2022 Statista, https://www.statista.com/statistics/1365577/cdp-use-ways-marketers-worldwide/?__sso_cookie_checker=failed (last visited January 19, 2025)
Leading ways to use a customer data platform (CDP) according to marketing professionals worldwide as of September 2022 [Graph], Lotame, October 30, 2022. [Online]. Available: https://www.statista.com/statistics/1365577/cdp-use-ways-marketers-worldwide/?__sso_cookie_checker=failed
