During a September 2022 survey, 40 percent of responding industry professionals, marketers, and publishers from Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States stated that they were planning to adopt a marketing automation platform in the following six to 12 months, whereas 20 percent stated they were planning to retire that technology.
Technologies marketing professionals were planning to adopt or retire worldwide in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lotame. (October 30, 2022). Technologies marketing professionals were planning to adopt or retire worldwide in 2023 [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1365587/martech-ad-tech/?utm_campaign=mastering-email-marketing-automation-the-ultimate-guide&utm_medium=referral&utm_source=blog.beehiiv.com
Lotame. "Technologies marketing professionals were planning to adopt or retire worldwide in 2023." Chart. October 30, 2022. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1365587/martech-ad-tech/?utm_campaign=mastering-email-marketing-automation-the-ultimate-guide&utm_medium=referral&utm_source=blog.beehiiv.com
Lotame. (2022). Technologies marketing professionals were planning to adopt or retire worldwide in 2023. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1365587/martech-ad-tech/?utm_campaign=mastering-email-marketing-automation-the-ultimate-guide&utm_medium=referral&utm_source=blog.beehiiv.com
Lotame. "Technologies Marketing Professionals Were Planning to Adopt or Retire Worldwide in 2023." Statista, Statista Inc., 30 Oct 2022, https://www.statista.com/statistics/1365587/martech-ad-tech/?utm_campaign=mastering-email-marketing-automation-the-ultimate-guide&utm_medium=referral&utm_source=blog.beehiiv.com
Lotame, Technologies marketing professionals were planning to adopt or retire worldwide in 2023 Statista, https://www.statista.com/statistics/1365587/martech-ad-tech/?utm_campaign=mastering-email-marketing-automation-the-ultimate-guide&utm_medium=referral&utm_source=blog.beehiiv.com (last visited November 14, 2024)
Technologies marketing professionals were planning to adopt or retire worldwide in 2023 [Graph], Lotame, October 30, 2022. [Online]. Available: https://www.statista.com/statistics/1365587/martech-ad-tech/?utm_campaign=mastering-email-marketing-automation-the-ultimate-guide&utm_medium=referral&utm_source=blog.beehiiv.com