During a September 2022 survey, 25 percent of responding industry professionals, marketers, and publishers from Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States stated that they wanted to test contextual advertising as a solution to third-party cookie deprecation. Google's solution Topics was on the list of 22 percent of respondents.
Identity solutions marketing professionals wanted to test worldwide as of September 2022
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Lotame. (October 30, 2022). Identity solutions marketing professionals wanted to test worldwide as of September 2022 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1365606/id-solutions/?__sso_cookie_checker=failed
Lotame. "Identity solutions marketing professionals wanted to test worldwide as of September 2022." Chart. October 30, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1365606/id-solutions/?__sso_cookie_checker=failed
Lotame. (2022). Identity solutions marketing professionals wanted to test worldwide as of September 2022. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1365606/id-solutions/?__sso_cookie_checker=failed
Lotame. "Identity Solutions Marketing Professionals Wanted to Test Worldwide as of September 2022." Statista, Statista Inc., 30 Oct 2022, https://www.statista.com/statistics/1365606/id-solutions/?__sso_cookie_checker=failed
Lotame, Identity solutions marketing professionals wanted to test worldwide as of September 2022 Statista, https://www.statista.com/statistics/1365606/id-solutions/?__sso_cookie_checker=failed (last visited February 19, 2025)
Identity solutions marketing professionals wanted to test worldwide as of September 2022 [Graph], Lotame, October 30, 2022. [Online]. Available: https://www.statista.com/statistics/1365606/id-solutions/?__sso_cookie_checker=failed