Product groups bought online and in physical stores in Germany 2023

Published by
Kasia Davies,
Dec 6, 2023
In the third quarter of 2023, about 47 percent of people in Germany bought clothes and shoes online, compared to 25 percent of people who both these items in stores. Similarly, 51 percent also preferred buying electronics online to in-store.

Categories shopped online and in physical stores in Germany in 2023

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Sources

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Release date

December 2023

Region

Germany

Survey time period

Q3 2023

Number of respondents

at least 1,000

Age group

18 years and older

Supplementary notes

19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

Date of release is date of access.

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