Top interactive content types for marketing effectiveness worldwide 2022

Published by
Valentina Dencheva,
Feb 13, 2024
According to a study conducted in 2022, 52 percent of marketers worldwide find interactive emails as the most effective marketing content tool. Another 47 percent of respondents stated that live streaming/interactive videos were the most effective type of content for reaching marketing goals.

Most effective types of interactive content according to marketers worldwide as of September 2022

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Release date

October 2022

Region

Worldwide

Survey time period

September 2022

Number of respondents

346 respondents

Special properties

marketers, 66% of whom are from companies with at least 50 employees, some 51% came from B2C companies, with 26% targeting B2B and the remaining 23% B2B and B2C equally

Method of interview

Questionnaire

Citation formats
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Statistics on " Content marketing worldwide "

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Other statistics that may interest you Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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