Perceived enjoyability of Super Bowl social justice ads U.S. 2023, by ethnicity

Published by
Michele Majidi,
Mar 20, 2024
According to a survey among adults in the United States between January and February 2023, 15 percent of white respondents, 19 percent of Hispanic, and 32 percent of Black respondents said they enjoyed watching ads that promote social justice during the Super Bowl.

Share of adults who enjoy watching social justice ads during the Super Bowl in the United States as of February 2023, by ethnicity

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Release date

February 2023

Region

United States

Survey time period

January 31 to February 5, 2023

Number of respondents

2,205 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Overview

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Market leaders

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Marketer usage

6

Consumer insights

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Super Bowl advertising in the U.S.
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