In 2023, around 5.15 million people in Germany were planning to invest in stocks and equity funds in the next two years. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany who wanted to invest in stocks and equity funds in the next two years from 2019 to 2023
(in millions)
Information on population: Base: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.
Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
Further information on methodology available here.
This question was asked during the survey in the following wording: "Do you personally intend to do something from this list in the next year or two? - Buying stocks and investing in equity funds."
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IfD Allensbach. (June 19, 2023). Number of people in Germany who wanted to invest in stocks and equity funds in the next two years from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1365906/stocks-and-equity-funds-interest-germany/
IfD Allensbach. "Number of people in Germany who wanted to invest in stocks and equity funds in the next two years from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1365906/stocks-and-equity-funds-interest-germany/
IfD Allensbach. (2023). Number of people in Germany who wanted to invest in stocks and equity funds in the next two years from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1365906/stocks-and-equity-funds-interest-germany/
IfD Allensbach. "Number of People in Germany Who Wanted to Invest in Stocks and Equity Funds in The next Two Years from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1365906/stocks-and-equity-funds-interest-germany/
IfD Allensbach, Number of people in Germany who wanted to invest in stocks and equity funds in the next two years from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/1365906/stocks-and-equity-funds-interest-germany/ (last visited October 13, 2024)
Number of people in Germany who wanted to invest in stocks and equity funds in the next two years from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1365906/stocks-and-equity-funds-interest-germany/
