According to a survey conducted across 18 countries in 2021, K-pop was the cultural phenomenon most strongly associated with the country by consumers who engaged with Hallyu content. Hallyu, also known as the Korean Wave, describes the global rise in popularity of South Korean pop culture and other cultural phenomena. K-pop is commonly considered to be a major driver behind this rise in interest.
Cultural phenomena most strongly associated with South Korea as of December 2021
Characteristic
Share of respondents
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among international Hallyu consumers in 18 countries
Method of interview
Online panel
Supplementary notes
Surveyed countries include the United States, Japan, China, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Australia, Argentina, Brazil, France, United Kingdom, United Arab Emirates, Turkey, South Africa, and Russia.
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Korean Foundation for International Cultural Exchange. (December 14, 2022). Cultural phenomena most strongly associated with South Korea as of December 2021 [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
Korean Foundation for International Cultural Exchange. "Cultural phenomena most strongly associated with South Korea as of December 2021." Chart. December 14, 2022. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
Korean Foundation for International Cultural Exchange. (2022). Cultural phenomena most strongly associated with South Korea as of December 2021. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
Korean Foundation for International Cultural Exchange. "Cultural Phenomena Most Strongly Associated with South Korea as of December 2021." Statista, Statista Inc., 14 Dec 2022, https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
Korean Foundation for International Cultural Exchange, Cultural phenomena most strongly associated with South Korea as of December 2021 Statista, https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/ (last visited September 17, 2024)
Cultural phenomena most strongly associated with South Korea as of December 2021 [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: https://www.statista.com/statistics/1365987/south-korea-cultural-hallyu-associations/
