According to a survey conducted across 18 countries in 2021, around 14 percent of international Hallyu consumers stated that they most strongly associated K-pop with South Korea. K-pop has been the leading associated cultural phenomenon since 2015, with the exception of 2016 when it was secondary to Korean food.
Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021
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Korean Foundation for International Cultural Exchange. (December 14, 2022). Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021." Chart. December 14, 2022. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. (2022). Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Perception of K-pop as The Cultural Phenomena Most Strongly Associated with South Korea from 2015 to 2021." Statista, Statista Inc., 14 Dec 2022, https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange, Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021 Statista, https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/ (last visited April 25, 2024)
Perception of K-pop as the cultural phenomena most strongly associated with South Korea from 2015 to 2021 [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: https://www.statista.com/statistics/1365993/south-korea-kpop-leading-cultural-hallyu-association/