According to a survey conducted across 18 countries in 2021, around 64 percent of respondents stated that their perception of South Korea became more positive after engaging with hallyu content. Nearly one in three did not experience any change in opinion towards the country.
Change in perception of South Korea after consuming hallyu content as of December 2021
among international hallyu consumers in 18 countries
Method of interview
Online panel
Supplementary notes
Surveyed countries include the United States, Japan, China, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Australia, Argentina, Brazil, France, United Kingdom, United Arab Emirates, Turkey, South Africa, and Russia.
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Korean Foundation for International Cultural Exchange. (December 14, 2022). Change in perception of South Korea after consuming hallyu content as of December 2021 [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Change in perception of South Korea after consuming hallyu content as of December 2021." Chart. December 14, 2022. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. (2022). Change in perception of South Korea after consuming hallyu content as of December 2021. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange. "Change in Perception of South Korea after Consuming Hallyu Content as of December 2021." Statista, Statista Inc., 14 Dec 2022, https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
Korean Foundation for International Cultural Exchange, Change in perception of South Korea after consuming hallyu content as of December 2021 Statista, https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/ (last visited October 07, 2024)
Change in perception of South Korea after consuming hallyu content as of December 2021 [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: https://www.statista.com/statistics/1365997/south-korea-kpop-leading-cultural-hallyu-association/
