The North Face, Patagonia, and Columbia are three of the major players in the U.S. outdoor market. At all three retailers, casual jackets had the largest share of outerwear on offer. The North Face had a considerably larger share of parkas than the other two brands.
Assortment share of outerwear at selected retailers in the United States in 2022, by product category
Characteristic
Casual
Fleece
Parka
Puffer jackets
Trench and raincoats
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Lectra. (October 12, 2022). Assortment share of outerwear at selected retailers in the United States in 2022, by product category [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/1366069/us-outerwear-retailers-product-assortment/
Lectra. "Assortment share of outerwear at selected retailers in the United States in 2022, by product category." Chart. October 12, 2022. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/1366069/us-outerwear-retailers-product-assortment/
Lectra. (2022). Assortment share of outerwear at selected retailers in the United States in 2022, by product category. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/1366069/us-outerwear-retailers-product-assortment/
Lectra. "Assortment Share of Outerwear at Selected Retailers in The United States in 2022, by Product Category." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1366069/us-outerwear-retailers-product-assortment/
Lectra, Assortment share of outerwear at selected retailers in the United States in 2022, by product category Statista, https://www.statista.com/statistics/1366069/us-outerwear-retailers-product-assortment/ (last visited September 14, 2024)
Assortment share of outerwear at selected retailers in the United States in 2022, by product category [Graph], Lectra, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1366069/us-outerwear-retailers-product-assortment/
