According to a survey from April 2022, 33 percent of the respondents in Southeast Asia have tried virtual try-on for fashion and makeup purchases. From those who have tried, around half of the respondents stated it largely impacted their purchase decision. Out of the respondents who have not tried virtual try-on for fashion and makeup shopping, most were willing to try it in the future as of 2022.
Share of consumers who have tried virtual try-on for fashion and makeup purchases in Southeast Asia in 2022
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Milieu Insight. (May 18, 2022). Share of consumers who have tried virtual try-on for fashion and makeup purchases in Southeast Asia in 2022 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1366119/sea-consumers-who-have-tried-virtual-try-on-for-fashion-and-makeup/
Milieu Insight. "Share of consumers who have tried virtual try-on for fashion and makeup purchases in Southeast Asia in 2022." Chart. May 18, 2022. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1366119/sea-consumers-who-have-tried-virtual-try-on-for-fashion-and-makeup/
Milieu Insight. (2022). Share of consumers who have tried virtual try-on for fashion and makeup purchases in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1366119/sea-consumers-who-have-tried-virtual-try-on-for-fashion-and-makeup/
Milieu Insight. "Share of Consumers Who Have Tried Virtual Try-on for Fashion and Makeup Purchases in Southeast Asia in 2022." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1366119/sea-consumers-who-have-tried-virtual-try-on-for-fashion-and-makeup/
Milieu Insight, Share of consumers who have tried virtual try-on for fashion and makeup purchases in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1366119/sea-consumers-who-have-tried-virtual-try-on-for-fashion-and-makeup/ (last visited October 05, 2024)
Share of consumers who have tried virtual try-on for fashion and makeup purchases in Southeast Asia in 2022 [Graph], Milieu Insight, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1366119/sea-consumers-who-have-tried-virtual-try-on-for-fashion-and-makeup/
