Top content appealing to technical LinkedIn audiences worldwide in 2023

Published by

Jun 23, 2025

According to a study conducted in 2023,

percent of technical audiences on LinkedIn worldwide stated that the leading type of content that they always followed on the platform is event information, followed by

percent for company news. Another

percent of technical engineers on LinkedIn said that they never followed job postings there, followed by

percent of respondents who never followed industry discussions on the platform, either.

Leading types of content appealing to technical audiences on LinkedIn worldwide as of January 2023

Characteristic	Always	Sometimes	Never
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Release date

February 2023

More information

Region

Worldwide

Survey time period

January 2023

Number of respondents

850 respondents

Special properties

technical buyers, mainly in engineering/R&D roles, across industries

Method of interview

Online survey

Supplementary notes

The source does not provide exact date of survey.

Citation formats

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