E-commerce pure players are the companies struggling the most with keeping e-commerce business profitable, compared to retailers or grocery retailers. According to a 2022 survey, 44 percent of decision makers working in this category of companies stated their online retail business was not profitable. In turn, only 25 percent of respondents in the retail sector had the same opinion.
Assessed profitability of e-commerce business in 2022, by type of company
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Publicis.Sapient. (June 2, 2022). Assessed profitability of e-commerce business in 2022, by type of company [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. "Assessed profitability of e-commerce business in 2022, by type of company." Chart. June 2, 2022. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. (2022). Assessed profitability of e-commerce business in 2022, by type of company. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient. "Assessed Profitability of E-commerce Business in 2022, by Type of Company." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/
Publicis.Sapient, Assessed profitability of e-commerce business in 2022, by type of company Statista, https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/ (last visited March 28, 2024)
Assessed profitability of e-commerce business in 2022, by type of company [Graph], Publicis.Sapient, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1366278/e-commerce-business-profitability-by-company-type/