According to a survey conducted among Chinese adults in November 2022, around 41 percent of respondents stated that products' quality or freshness was one of three major decision factors for their food and beverage consumption. Meanwhile, the cost performance was another important criterion in purchasing food and drinks.
Leading factors consumers taking into consideration when buying food and beverages in China as of November 2022
Characteristic
Share of respondents
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among residents in China's tier-1 to tier-5 cities
Method of interview
Questionnaire
Supplementary notes
Figures refer to share of respondents who chose the decision factor as the leading three factors for food and beverage consumption.
Original survey question: What are the 3 most important factors when you purchase food and beverages? Please select by most important, second important, third important points.
The survey is conducted among 48 percent female and 52 percent male respondents.
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Deloitte. (January 18, 2023). Leading factors consumers taking into consideration when buying food and beverages in China as of November 2022 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1366318/china-decision-factors-for-food-and-beverage-consumption/
Deloitte. "Leading factors consumers taking into consideration when buying food and beverages in China as of November 2022." Chart. January 18, 2023. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1366318/china-decision-factors-for-food-and-beverage-consumption/
Deloitte. (2023). Leading factors consumers taking into consideration when buying food and beverages in China as of November 2022. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1366318/china-decision-factors-for-food-and-beverage-consumption/
Deloitte. "Leading Factors Consumers Taking into Consideration When Buying Food and Beverages in China as of November 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1366318/china-decision-factors-for-food-and-beverage-consumption/
Deloitte, Leading factors consumers taking into consideration when buying food and beverages in China as of November 2022 Statista, https://www.statista.com/statistics/1366318/china-decision-factors-for-food-and-beverage-consumption/ (last visited September 08, 2024)
Leading factors consumers taking into consideration when buying food and beverages in China as of November 2022 [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1366318/china-decision-factors-for-food-and-beverage-consumption/
