Consumers' online shopping behaviors completed in physical stores in China 2022

Distribution of consumers' online shopping behaviors that need to be done in physical stores in China as of July 2022

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Release date

January 2023

Region

China

Survey time period

June to July 2022

Number of respondents

1,525 respondents

Age group

18 years and older

Special properties

multiple answers allowed

Supplementary notes

The survey was conducted among:
13 percent aged 18 to 25 years (Generation Z), 18 percent aged 26 to 33 years (later-born Millennials), 19 percent aged 34 to 41 years (earlier-born Millennials), 37 percent aged 42 to 57 years (Generation X), 12 percent aged above 58 years (Baby Boomers).

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