Interest in Super Bowl halftime show in the U.S. 2023, by generation

Published by Patrick Leu, May 29, 2024
According to a survey on the 2023 Super Bowl halftime show, younger generations were more interested in the music entertainment show compared to their older counterparts. While 39 percent of Gen Zers were very interested in the entertainment show, 43 percent of baby boomers stated that they were not interested at all. In 2023, Rihanna was the main act in the half time show while the 2022 featured a combination of different rappers and R'n'B artists such as Eminem or Snoop Dogg.

Interest in the Super Bowl halftime show in the United States in 2023, by generation

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Release date

February 2023

Region

United States

Survey time period

January 31 to February 1, 2023

Number of respondents

2,205 respondents

Age group

18 years and older

Supplementary notes

Respondents were asked how interested they are in the 2023 Super Bowl halftime show featuring Rihanna.

Figures might not add up to 100% due to rounding.

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