Time spent with mobile ads worldwide 2022, by ad format

Published by Statista Research Department, Mar 6, 2024
In April 2022, smartphone users from Australia, Canada, the United Kingdom, and the United States spent an average of 2.8 seconds with a mobile native video ad. The time was highest for mobile interscroller ads, with 3.3 seconds.

Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds)

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Release date

October 2022

Region

Worldwide

Survey time period

April 2022

Special properties

data was collected in Australia, Canada, the United Kingdom, and the United States

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Overview

7

Segments

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Metrics

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Risks & ad fraud

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Audience

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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