In 2023, 'weather' was the most searched keyword on Google in the United Kingdom, with over 18.3 million monthly searches on average. The news website 'bbc news' came in second with more than 17.1 million monthly searches. The video platform 'youtube' did not fall behind, generating around 16.1 million searches per month, while also receiving nearly 117 million searches annually, of which over 99 percent were organic. Additionally, "facebook" was the fourth-most popular keyword searched on Google, with approximately 16.1 million searches monthly.
Most popular Google search keywords in the United Kingdom in 2023, by monthly search volume
Characteristic
Monthly search volume (in millions)
Yearly traffic for search term (in millions)
Organic traffic (%)
Paid traffic (%)
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SimilarWeb. (January 17, 2024). Most popular Google search keywords in the United Kingdom in 2023, by monthly search volume [Graph]. In Statista. Retrieved September 17, 2024, from https://www.statista.com/statistics/1366385/uk-most-searched-google-keywords/
SimilarWeb. "Most popular Google search keywords in the United Kingdom in 2023, by monthly search volume." Chart. January 17, 2024. Statista. Accessed September 17, 2024. https://www.statista.com/statistics/1366385/uk-most-searched-google-keywords/
SimilarWeb. (2024). Most popular Google search keywords in the United Kingdom in 2023, by monthly search volume. Statista. Statista Inc.. Accessed: September 17, 2024. https://www.statista.com/statistics/1366385/uk-most-searched-google-keywords/
SimilarWeb. "Most Popular Google Search Keywords in The United Kingdom in 2023, by Monthly Search Volume." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1366385/uk-most-searched-google-keywords/
SimilarWeb, Most popular Google search keywords in the United Kingdom in 2023, by monthly search volume Statista, https://www.statista.com/statistics/1366385/uk-most-searched-google-keywords/ (last visited September 17, 2024)
Most popular Google search keywords in the United Kingdom in 2023, by monthly search volume [Graph], SimilarWeb, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1366385/uk-most-searched-google-keywords/
