U.S. Gen Z attitude towards influencers and content creators 2022

Published by
Stacy Jo Dixon,
Mar 8, 2023
According to a September 2022 survey conducted among users aged between 13 to 25 in the United States, approximately 34 percent of respondents reported having a very favorable opinion of YouTuber and content creator Jimmy Donaldson, better known as MrBeast. Additionally, 15 percent of respondents had a very favorable opinion of the American YouTuber Zach King. In contrast, around four out of 10 respondents reported holding a very unfavorable opinion of YouTuber and make-up artist James Charles.

Opinion of influencers and content creators among Gen Z users in the United States in 2022

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Release date

December 2022

Region

United States

Survey time period

November 2 to 8, 2022

Number of respondents

1,000 respondents

Age group

13-25 years

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