Health insurance buzz by brand in Germany 2023

Published by Jennifer Rudden, Nov 1, 2024

AOK had the most buzz among health insurance providers in Germany in 2023, with 33 percent of respondents stating that they recently noticed the insurer. However, 36 percent of German consumers also said they have not noticed any of these brands in media, on social media, or in advertising in that year.

Health insurance buzz by brand in Germany in 2023

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Release date

December 2023

Region

Germany

Survey time period

October 20, 2023 to November 7, 2023

Number of respondents

2,486 respondents

Age group

18-64 years

Special properties

Residential online population

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the last 3 months?"

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Market overview

3

Companies

5

Premiums

6

"Eigen risico"

6

Health expenditure

6

Costs per person

6

Defaulters

5

Further related statistics

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Topics

Private health insurance in the United StatesLife insurance worldwideMedicareObamacareMedicaid
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