In 2022, 73 percent of digital video ads worldwide were viewable. This is the highest value in the presented period. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.
Digital video advertising viewability rate worldwide from 2017 to 2022
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DoubleVerify. (June 15, 2022). Digital video advertising viewability rate worldwide from 2017 to 2022 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1366618/digital-video-advertising-viewability-rate/
DoubleVerify. "Digital video advertising viewability rate worldwide from 2017 to 2022." Chart. June 15, 2022. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1366618/digital-video-advertising-viewability-rate/
DoubleVerify. (2022). Digital video advertising viewability rate worldwide from 2017 to 2022. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1366618/digital-video-advertising-viewability-rate/
DoubleVerify. "Digital Video Advertising Viewability Rate Worldwide from 2017 to 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1366618/digital-video-advertising-viewability-rate/
DoubleVerify, Digital video advertising viewability rate worldwide from 2017 to 2022 Statista, https://www.statista.com/statistics/1366618/digital-video-advertising-viewability-rate/ (last visited October 09, 2024)
Digital video advertising viewability rate worldwide from 2017 to 2022 [Graph], DoubleVerify, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1366618/digital-video-advertising-viewability-rate/