During a study of free ad-supported TV services in the United States and Canada, it was found that the news content genre was the best performing in terms of advertising effectiveness, with news channels on the measured FAST platforms garnering 38 percent of ad impressions in the fourth quarter of 2023. At the same time, the entertainment content channels attracted seven percent of ad impressions in the two North American countries.
Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Amagi Corporation. (January 25, 2024). Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1366659/leading-genres-fast-services-ad-impressions-us/
Amagi Corporation. "Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions." Chart. January 25, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1366659/leading-genres-fast-services-ad-impressions-us/
Amagi Corporation. (2024). Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1366659/leading-genres-fast-services-ad-impressions-us/
Amagi Corporation. "Leading Content Genres on Free Ad-supported Streaming Tv (Fast) Services in The United States and Canada in 4th Quarter 2023, by Share of Ad Impressions." Statista, Statista Inc., 25 Jan 2024, https://www.statista.com/statistics/1366659/leading-genres-fast-services-ad-impressions-us/
Amagi Corporation, Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions Statista, https://www.statista.com/statistics/1366659/leading-genres-fast-services-ad-impressions-us/ (last visited December 04, 2024)
Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2023, by share of ad impressions [Graph], Amagi Corporation, January 25, 2024. [Online]. Available: https://www.statista.com/statistics/1366659/leading-genres-fast-services-ad-impressions-us/