Cost per install of gaming apps worldwide 2022, by ad format

Published by Statista Research Department, Mar 2, 2023
In 2022, playable ads (interactive ads which allows users to play a short part of the advertised game) were the most cost-effective ad format to generate installs, at 1.31 U.S. dollars per install. Interstitial ads were the least cost-effective, at 11.29 dollars per install.

Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars)

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Release date

February 2023

Region

Worldwide

Survey time period

January 1, 2022 to January 1, 2023

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Statistics on " Mobile gaming market worldwide "

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Other statistics that may interest you Mobile gaming market worldwide

Market size

5

Available gaming apps

8

Leading publisher rankings

6

Leading publisher metrics

8

Leading apps

8

Monetization

4

User engagement

4

Further related statistics

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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