In 2022, playable ads (interactive ads which allows users to play a short part of the advertised game) were the most cost-effective ad format to generate installs, at 1.31 U.S. dollars per install. Interstitial ads were the least cost-effective, at 11.29 dollars per install.
Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars)
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Mobile Marketing Reads. (February 23, 2023). Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars) [Graph]. In Statista. Retrieved April 18, 2024, from https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/
Mobile Marketing Reads. "Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars)." Chart. February 23, 2023. Statista. Accessed April 18, 2024. https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/
Mobile Marketing Reads. (2023). Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars). Statista. Statista Inc.. Accessed: April 18, 2024. https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/
Mobile Marketing Reads. "Cost per Install (Cpi) of Gaming Apps Worldwide in 2022, by Ad Format (in U.S. Dollars)." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/
Mobile Marketing Reads, Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars) Statista, https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/ (last visited April 18, 2024)
Cost per install (CPI) of gaming apps worldwide in 2022, by ad format (in U.S. dollars) [Graph], Mobile Marketing Reads, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/