In 2022, native ads were the most cost-effective ad format to generate installs, at 1.8 U.S. dollars per install. Video ads were the least cost-effective, at 2.68 dollars per install.
Cost per install (CPI) of gaming apps worldwide in 2022 and 2023, by ad format
(in U.S. dollars)
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Liftoff. (March 4, 2024). Cost per install (CPI) of gaming apps worldwide in 2022 and 2023, by ad format (in U.S. dollars) [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/?__sso_cookie_checker=failed
Liftoff. "Cost per install (CPI) of gaming apps worldwide in 2022 and 2023, by ad format (in U.S. dollars)." Chart. March 4, 2024. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/?__sso_cookie_checker=failed
Liftoff. (2024). Cost per install (CPI) of gaming apps worldwide in 2022 and 2023, by ad format (in U.S. dollars). Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/?__sso_cookie_checker=failed
Liftoff. "Cost per Install (Cpi) of Gaming Apps Worldwide in 2022 and 2023, by Ad Format (in U.S. Dollars)." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/?__sso_cookie_checker=failed
Liftoff, Cost per install (CPI) of gaming apps worldwide in 2022 and 2023, by ad format (in U.S. dollars) Statista, https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/?__sso_cookie_checker=failed (last visited February 06, 2025)
Cost per install (CPI) of gaming apps worldwide in 2022 and 2023, by ad format (in U.S. dollars) [Graph], Liftoff, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/1366684/cpi-gaming-apps-worldwide-ad-format/?__sso_cookie_checker=failed