According to a survey conducted among Chinese adults in November 2022, around 60 percent of respondents stated that they prefer domestic brands when purchasing tobacco and alcohol. In comparison, approximately 22 percent respondents prefer foreign cosmetic and skincare brands.
Share of consumer preferences on domestic brands in China as of November 2022, by category
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Deloitte. (January 18, 2023). Share of consumer preferences on domestic brands in China as of November 2022, by category [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
Deloitte. "Share of consumer preferences on domestic brands in China as of November 2022, by category." Chart. January 18, 2023. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
Deloitte. (2023). Share of consumer preferences on domestic brands in China as of November 2022, by category. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
Deloitte. "Share of Consumer Preferences on Domestic Brands in China as of November 2022, by Category." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
Deloitte, Share of consumer preferences on domestic brands in China as of November 2022, by category Statista, https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/ (last visited October 12, 2024)
Share of consumer preferences on domestic brands in China as of November 2022, by category [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1366687/china-consumer-preferences-on-domestic-brands/
